Episode 36
Make It So (How to Know When to Build the Thing You Can't Find)
You have been wishing a tool existed. The real question was never whether you can build it. It is whether you should.
What This Episode Is Really About
Somewhere in your world you have said, "I wish there was a thing for that." Maybe you went looking. You found something that does 50 or 60 percent of what you need, and you have spent the time since working around the other 40.
Products get built for the biggest group of people. If you sit in the middle of that group, great. If you sit a little off to the side, you get a nice onboarding email and a bad fit. What has changed is what you can do about that gap. The hard question used to be "can I?" Now it is "should I?" And building is not always the right answer. Sometimes it is the most productive-feeling way to avoid the thing that is due Friday.
Jess walks through the five-check filter she runs on any idea, especially the ones that show up at 3 a.m. She calls it the Make It So filter, and she explains it with a Captain Picard reference, a preteen magazine quiz, and a fitness app idea that is less than 48 hours old.
In This Episode
- Why the 60 percent tool leaves you living with a 40 percent gap, and what changed about closing it
- The car seat story: why Jess's mom never got to ask "should I?"
- A fitness plan that worked for plenty of people and still did not fit Jess, and how that became the idea for a new tool
- Why you do not need to be a coder to start: describe it, check what comes back, adjust, repeat
- Check 1, Say It in One Sentence: the "I need something that does blank for blank" test (Captain's Log)
- Check 2, the Dodge Check: is this a real, repeating gap or a more fun way to avoid the hard thing (Holodeck)
- Check 3, Look First: 30 minutes, not three weeks, and the 80 percent rule for using what already exists (Scan the Sector)
- Check 4, Do You Want the Work: wanting it to exist versus wanting to build it, plus who owns it after you move on (Captain's Chair)
- Check 5, Build Small, in the Gaps: a tiny budget, a finish line, and one real person who can use it (Engage)
- Where you stalled and what it means, so you know exactly what to do next
The Big Idea
Before you say "make it so," run the crew. Picard gives the order last, after the crew has been heard, the options have been weighed, and the course is plotted. Most of us say it first. Five checks, run in order, tell you whether to build, borrow, hand it off, or go do the hard thing first.
Memorable Lines from This Episode
"Should I is the hardest thing."
"Sometimes building is the most productive-feeling way to avoid the thing you actually need to get done."
"You're not naming the gap, you're naming the feeling. And your feelings are valid, but they're not buildable."
"Please do not build a worse version of a good thing that's already existing out of pride."
"Done doesn't mean perfect. Done doesn't mean polished. Done means one real person could use it and tell you what worked on it."
Resources
- Make It So Handout (the five checks with plain names and Star Trek names, plus the magazine quiz version): makeitso.bigideasmadesimple.com
- BEAT Method Guide (free, for the 3 a.m. ideas that need a brake and an audit): beat.bigideasmadesimple.com
Your One Thing This Week
The next time an idea hits, run it through the five checks. It takes a few minutes in your head or on a napkin. Then send Jess your sentence from Check 1, whatever you are wishing existed, at @thejesswebber on any platform. Main quest or side quest, she wants to hear what you are working on.
Connect with Jess
If this one landed, come find me at BigIdeasMadeSimple.com. That is where the newsletter lives, where everything I am building is taking shape, and where you can connect directly. One idea in your inbox every week, nothing else. And if you know someone who keeps wishing a tool existed and cannot tell whether it is worth building, send them this one. The right idea at the right time changes everything.
Follow Jess: @thejesswebber on Instagram, YouTube, LinkedIn, and Facebook
Key Themes
- Build, borrow, or hand it off
- The 40 percent gap in one-size-fits-most tools
- "Can I" versus "should I"
- Building as avoidance
- Specific beats fuzzy (the one-sentence order)
- Wanting the result versus wanting the work
- Side quests that do not take over the main quest
- Non-coders building with AI
Transcript
Hi, I'm Jess Webber, and welcome back to Big Ideas Made Simple.
Speaker:This show exists to connect you with the knowledge,
Speaker:tools, and resources you need to make a bigger impact.
Speaker:Today's tool is a filter for the day that you decide to build
Speaker:the thing that you've been missing yourself.
Speaker:So
Speaker:To take you back, my mom has been swearing for years that she was
Speaker:the one who originated the idea for the car seat that clicks into the stroller.
Speaker:You know, the kind that you see nowadays pretty much exclusively in the market,
Speaker:where you never have to wake a sleeping baby to move them from the
Speaker:car to the stroller and back again.
Speaker:She swears she had the first iteration of that idea,
Speaker:but she never built it. She definitely never patented it.
Speaker:And so of course somebody else thought of it and went to market with it.
Speaker:And I think about that sometimes more than I should.
Speaker:Not because she was wrong, but because she never
Speaker:got to the next question. And that's where I think a lot of us live these days when
Speaker:we have an idea. Because somewhere in your world you have said,
Speaker:I wish there was this thing for that problem.
Speaker:A tool, a program, a service. And then you might have even gone looking for it.
Speaker:You searched or asked your AI or clicked around,
Speaker:and you might have found something that does 50 or 60% of what you need.
Speaker:But then you spend the next few years working around the 40% gap
Speaker:of what was missing. And nothing went wrong there.
Speaker:I mean, products get built.
Speaker:For the biggest group of people.
Speaker:If you sit in the middle of that group,
Speaker:then you're a great fit for whatever the tool is.
Speaker:But if you sit a little bit off to the side and you're one of those outliers,
Speaker:then that 60% comes with a nice onboarding email,
Speaker:but it's not a good fit. And so what has changed
Speaker:in recent months or years is what you can do about that 40% gap.
Speaker:And I personally use a filter to help myself decide when to build
Speaker:for myself or for my business or with my clients.
Speaker:And I call it the make it so filter.
Speaker:Yeah. If you know Star Trek at all,
Speaker:then you know that that is a Captain Picard reference.
Speaker:And stay with me if you're not a Trekie.
Speaker:~
Speaker:But it earned the right to be in your world and mine.
Speaker:And so I want to share with you the five question check that I run on any idea,
Speaker:Especially the ones that tend to show up at 3 a.m.
Speaker:for me, like we talked about last episode.
Speaker:So the idea that made me create this filter didn't come specifically from
Speaker:business. It actually came from the gym.
Speaker:You see, a few years ago, I was working with a coach.
Speaker:He'd been in the industry 20 plus years,
Speaker:you know, great success, quality human.
Speaker:And we met because he needed his curriculum,
Speaker:his process documented and organized so that his clients could
Speaker:go from being one-on-one in person to a group online.
Speaker:And I at the time was working on
Speaker:getting healthier, trying to get off insulin that I had been on since
Speaker:my son's gestational diabetes manifested.
Speaker:And also somebody who respected the fact that I have a connective tissue disorder.
Speaker:And so we made a trade. I organized his IP.
Speaker:He organized my fitness and health routine.
Speaker:And I have to tell you, like his his initial cleanse that we get started with,
Speaker:it's brutal.
Speaker:But it got me off insulin in three days.
Speaker:And after four years of fighting it and feeling awful,
Speaker:the fact that I have never touched touched insulin again is huge for me.
Speaker:I mean, I lost 20 pounds really quickly,
Speaker:and then about another 15 or 20 after that.
Speaker:And I give him that credit. The plan worked at that time in my life.
Speaker:But here's what happened:
Speaker:I actually traveled up.
Speaker:Ironically, to Canada to work with him and his team in person.
Speaker:And because of the travel nightmare,
Speaker:missed flights, weather delays,
Speaker:I spent over 21 hours in airports and at least seven hours just
Speaker:standing still in customs and security.
Speaker:And with a connective tissue disorder,
Speaker:standing is already an uncomfortable situation.
Speaker:And
Speaker:It just destroyed my bones,
Speaker:especially my knees, my hips, my ankles.
Speaker:That pain and inflammation from that day stayed around long enough
Speaker:and didn't respond to treatments,
Speaker:so much so that my doctor actually started testing me for an autoimmune disease.
Speaker:Now, fortunately, we didn't find anything,
Speaker:and I slowly have recovered. But
Speaker:What was really noticeable in that moment was that his style and
Speaker:his coaching and his program did not fit what my body needed at that time.
Speaker:You know, he's he's essentially a fitness drill sergeant.
Speaker:Grind it, mind over matter, all that kind of stuff.
Speaker:And that works for so many people.
Speaker:But when your joints are saying no and grinding only grinds them into dust,
Speaker:you need something else.
Speaker:And that was already coupled with other frustrations of the fact that
Speaker:we are different genders. And he did not understand my side of things,
Speaker:especially when it came to water retention and the ebb and flow of hormone cycles.
Speaker:And so my scale would move with that water,
Speaker:even if I was following his entire plan to a T.
Speaker:And I got tired of being yelled at by my fitness drill sergeant.
Speaker:And I say all of this not to make him a villain,
Speaker:but to give you the the backstory from where this idea and this filter came from.
Speaker:I mean it when his set I say his plan has given people crazy results.
Speaker:They're wonderful. But the problem wasn't the plan,
Speaker:it was the fit. He built his plan for a specific type of human and a specific body.
Speaker:And that was not me.
Speaker:And so this is that 60% problem versus the 40% that I was talking about,
Speaker:just in a health setting instead of a business setting.
Speaker:And what's crazy is I started talking to other women in fitness,
Speaker:in health, physical therapists,
Speaker:trainers, you know, functional medicine,
Speaker:kind of the gamut. And what I found was everybody was really good at one thing,
Speaker:but nobody was connecting them.
Speaker:So everybody was a solo dot.
Speaker:And there were no lines between the dots to make a picture.
Speaker:And if you've listened to this show,
Speaker:that is the thing that I do is I'm the dot connector.
Speaker:I love making things simple and easy so people can see something bigger
Speaker:and clearer and simpler. And so that is where my most recent 3am thought came from,
which was:what if there was a tool,
which was:an app, a something.
which was:That could look at the whole picture of things.
which was:So it can understand your biological makeup,
which was:it could understand any diagnoses,
which was:it could take a look at your labs,
which was:it could understand your goals,
which was:your problem areas, and then adjust on a day-to-day basis based on how you slept,
which was:where is your energy level, where's your head at?
which was:Where's your cycle at? What joints are doing what?
which was:All those things. And I I thought of this because I was laying there going.
which was:Most fitness apps just have generic questions like,
which was:do you want to lose fat or get stronger?
which was:It's an either-or and I needed an and.
which was:And so I started looking around,
which was:going, maybe there's just stuff out there and I didn't know it existed.
which was:I found a lot of pieces, but I never found the whole thing.
which was:And so I had a choice. ~ do I really want to keep wishing about this?
which was:Or I could ask the question that this whole episode is built around.
which was:Should I make it so?
which was:And a quick note, I know that AI isn't a doctor,
which was:it's not a therapist, those jobs are real,
which was:they matter, those people really matter.
which was:But at the same time, I believe that I could build something with more informed
which was:research and data and at least start playing with it to see if it was
which was:an idea worth pursuing. So that's what I'm talking about here.
which was:And now if you're thinking, great,
which was:Jess, but I'm not a builder by nature.
which was:This this episode is still for you,
which was:and this next part especially.
which was:Because you have to realize, I am not a coder.
which was:I did not go to school for technology,
which was:despite my love of it. Everything that I know about technology comes from trial,
which was:a whole lot of failure, what I can find online,
which was:and what I can think about and ask questions about.
which was:So right now, up until the last 48 hours,
which was:the extent of my code experience was using my AI tools to write small blocks
which was:for my website.
which was:So that it was a little more interactive than a picture and some text.
which was:But I do know what I envisioned and I know
which was:how to articulate that. And it turns out that's the majority of the skill that
which was:you need to start making something happen.
which was:You describe it and then you get,
which was:you check what comes back, and then you adjust with feedback and do
which was:it again and again until you get to the space that you want it to be.
which was:Or you get to the space where,
which was:like, okay, I this is not what I thought it was gonna be,
which was:and I can let it sit. And I mean,
which was:most of history, if you wanted something that didn't exist,
which was:you had three choices. So in the past,
which was:you would have to pay a lot, learn a lot,
which was:or live without it. And most people chose the third one because it's
which was:the least expensive. But now in today's world,
which was:the gap between what I wish existed and here's a rough version of it.
which was:Can be a few good prompts and some patience away.
which was:My working prototype is less than 48 hours old,
which was:but I started with zero background and a ~ literal dream.
which was:So you are allowed to be annoyed that nobody has built the thing that you desire.
which was:Like my mom gets one afternoon of being annoyed about the car seat.
which was:But after that, this is where the question gets to change.
which was:It stops being,
which was:Why hasn't somebody built this yet?
which was:And it becomes, should I be the one that built it?
which was:That, that word right there,
which was:should, is the entire episode because can I is no longer the harder question.
which was:Should I is the hardest thing.
which was:And should I is hard because building is not always the right answer.
which was:Sometimes building is the most productive-feeling way to avoid
which was:the thing you actually need to get done.
which was:You know how it goes. You get an idea,
which was:turns into a folder, a name, a logo.
which was:Suddenly it's a project with a proposal and three people reporting to you.
which was:And the thing that you needed to do is still sitting there with
which was:a deadline of Friday. So here's what I wanted to say to you.
which was:Before you build anything, go run some checks.
which was:I gave mine the shape of the preteen magazine quiz.
which was:You know, the kind that was like the flow chart of does he really like
which was:you or something like that? And if you answer yes,
which was:then you go to box four, but if you answer no,
which was:you go to box seven. Mine's simpler.
which was:If you pass a check, you move on to the next one,
which was:stall, and the result tells you what to do.
which was:And I gave the whole thing the name from Captain Picard.
which was:So when he says make it so,
which was:which
which was:Happens in basically every Star Trek episode he's in.
which was:Most of the work is already done.
which was:He's heard from the crew, he's looked at all his options,
which was:they've picked a course, they've plotted the plan.
which was:He is saying the final order. And the thing that we do is we try
which was:to do it backwards. His order is the last thing.
which was:We have a habit of saying make it so before we've even asked the questions.
which was:So the five question filter, the five checks that I'm talking about here,
which was:this is your crew. Each one has a plane name and a Star Trek name.
which was:So don't get lost in this, my friends who are not trekky.
which was:The plane name does the work, the Star Trek name just gives you the visual.
which was:The picture in the show notes has both,
which was:so you don't have to remember any of it if you want to see what I'm looking at.
which was:Because check one is where every good
which was:Star Trek episode starts and where every good idea needs to begin.
which was:So check one is the captain's log,
which was:also known as the short specific details of what's happening and what is needed.
which was:And so for you, I need you in check one to just say it in a sentence.
which was:I need something that does blank for blank,
which was:and nothing I can find currently does it.
which was:Mine was this. I need a fitness plan built out on physical therapy knowledge with
which was:accommodations for female physiology and atypical body structure.
which was:And I need it to adjust each day so that I can have a plan that works with me,
which was:not against me. And I found nothing that does all of those things together.
which was:Now, yes, that sentence is a little bit long,
which was:but.
which was:It works. And the same thing works in a business setting.
which was:You might say, I need a way to hand a client from the sales team
which was:to the delivery team without losing all of the details,
which was:promises, desires, and outcomes.
which was:And every cool every cool and every tool
which was:I try tends to add more steps or more friction.
which was:Now
which was:On the reverse side of that, the thing that I hear most often when
which was:I work with clients is, we need better systems.
which was:But you can't build better systems when you don't have one at all.
which was:You need to build a system and get started there.
which was:So think of this sentence as your order.
which was:Picard walks up to the ship's food machine and says,
which was:T, Earl Grey, hot. Not bring me a beverage.
which was:Or I might like something warm,
which was:maybe.
which was:And the machine can respond. It knows what to do with that.
which was:If you have ever played with AI and typed in something like,
which was:I need a website and gotten complete and utter slop,
which was:you're the same as the person walking up to the replicator in Star Trek and saying,
which was:I need a drink. It's not the tool's fault.
which was:The order was fuzzy. And you have
which was:to give specifics.
which was:That are clear and simple. Otherwise,
which was:you're not naming the gap, you're naming the feeling.
which was:And your feelings are valid, but they're not buildable.
which was:So if you can't say what you need to do in one sentence,
which was:then you need to stay here and think about it and figure out what's going on.
which was:But if you can clearly articulate it,
which was:then you get to move on. So if you have your sentence,
which was:the next question becomes.
which was:Whether or not it's a real gap or a dopamine-seeking way to avoid something else.
which was:So the second check,
which was:this is the Dodge check. I love to think about this as the holodeck,
which was:which is one of the coolest rooms on any Trek spaceship.
which was:Anything that you can imagine appears and you can interact with
which was:it without consequences.
which was:But in many episodes, it's also the room they go to when they're avoiding what's
which was:happening in real life. It's an escape.
which was:It's an opportunity to do something different that's more novel and fun.
which was:And so these are the questions that I need to ask of you of your idea
which was:at this point in time. First, have you felt the gap that you named
which was:in check one more than once across multiple times and weeks?
which was:Is it
which was:A real gap because it's repeated and it keeps showing up as a pattern?
which was:Or is it something that you're just like,
which was:that sounds more fun than what I should be doing,
which was:which happens usually once rather than the brick wall that you keep banging your
which was:head against. So the fitness app passed.
which was:The idea kept coming back to me several weeks in different places with different
which was:people in different conversations.
which was:So it was an idea that I couldn't put down and it was a gap that I couldn't fill.
which was:The second piece of this check is what would you be doing instead?
which was:Meaning, if the answer is you have work that is due
which was:on Friday and you keep putting it off,
which was:do that first. So write down your sentence from check one,
which was:put it somewhere safe, but come back to it.
which was:If you're the type of person who's sitting there reorganizing your Google Drive
which was:folders.
which was:The morning that you have a big deliverable do,
which was:then you probably know what I'm talking about.
which was:That's not a character flaw, it's your brain looking for something newer
which was:and more fun. And I do it all the time,
which was:which is why I end up having side quests.
which was:But the truth of the matter is here,
which was:if your gap is real, the next step is a really easy,
which was:really short one. And it might even save you the entirety of the project.
which was:So thirdly.
which was:I need you to look before you leap.
which was:And and before the entire Star Trek crew takes action on something when they're
which was:in a new area of space, they have to scan the area.
which was:It's their job to look first,
which was:act second. So I want you to give yourself at most 30 minutes,
which was:not three weeks.
which was:Give yourself a little bit of time to look for what already exists in
which was:the gap that you've named. Search for what the thing does,
which was:for what people with the problem call it.
which was:Look at what they complain about,
which was:because honestly, complaints are data and they're great maps.
which was:But then ask the question Does anything get me 80% of the way there?
which was:And if the answer is yes, go ahead and use that tool.
which was:Please do not build a worse version of a good thing that's already existing
which was:out of pride. You save time,
which was:energy, money, and your whole project if you can use a tool that fulfills most
which was:of the gap for you. But this is the thing that I think people miss often.
which was:Sometimes the answer is to use that tool and only build out the missing percentage.
which was:So if it fills 80% of the gap,
which was:you only have to fill in that 20%.
which was:It could be something so simple,
which was:an extra form or a short script,
which was:or one AI automation or template or whatever.
which was:Building the 20% is a lunch break or
which was:a weekend versus building the hundred,
which was:which becomes a full-time job or a full-time hobby.
which was:So for me, I found people who did one piece of what I
which was:was trying to accomplish, but I could not find anybody who did the whole thing.
which was:Which is why my gap was real. If you find nothing close or only the pieces,
which was:then you're allowed to move on.
which was:And the next check,
which was:I think, is the one with the most honesty in it.
which was:The fourth check is this do you actually want to do the work?
which was:Because there's two different ones here,
which was:and I think people mix them up all the time.
which was:Wanting something to exist just means you've arrived at the planet if we're back
which was:in space. But you don't care who's flying the ship,
which was:who's who's running things. You just want to be there at the destination.
which was:Wanting to build it means that you're in the captain's chair making
which was:all the decisions and giving the directions to get to the planet.
which was:And you're okay with failing forward or pieces of it being bad first.
which was:You're okay with not.
which was:Shipping version one because it's breaking.
which was:And you're great with understanding that you might have to make the same request
which was:of the tool or the person multiple times because your first three versions
which was:of the request were not the right language.
which was:So here's here's the audit in this check for is I need you
which was:to picture the ugly version of the thing that's filling the gap.
which was:It's the broken button, the wrong colors,
which was:the the
which was:automation that doesn't work yet.
which was:Does that broken thing annoy you or does it excite you?
which was:Because for me, I find that thrilling.
which was:Like the ugly version proves that an idea is moving forward out of my brain
which was:and into the world. And I'm gonna tell you this right now.
which was:If you're somebody who's building for a team,
which was:you have to ask more than one question.
which was:Who else is using this?
which was:Because if you build a beautiful thing that nobody adopts,
which was:it's a hobby. Talk to the person who's actually going to use the thing before
which was:you build any of it. And then the second question is:
which was:if you're accommodating for more than one human,
which was:who's owning it and keeping it alive?
which was:Because you might be a great builder,
which was:but it's going to need maintenance,
which was:upkeep. Who handles it after you move on?
which was:And if the ugly version
which was:And the maintenance of it makes you want to lie down.
which was:That's not failure, that's data itself.
which was:Take your sentence from check one and find the person who lights up when they
which was:get to build it. You wrote the brief,
which was:you gave them that clear sentence,
which was:which is half the job. But if that ugly version makes you curious
which was:and you're ready for the last check,
which was:then you get to move into like one of my favorite things.
which was:And
which was:Engage is check five, which is a building small.
which was:It's it's getting started. And but you're starting to fill in the gaps.
which was:Engage also happens to be Picard's other favorite,
which was:like noted word here. We say it around the house all the time.
which was:But the the truth of the matter is it's a great word and it helps set
which was:up this rule really well.
which was:Build the rough version first.
which was:Its only job is to tell you whether the idea deserves more of your time.
which was:So it's not a launch, it's not a product,
which was:it is a test. And it lives in the gaps of your real life,
which was:not instead of it. So here's how mine works as the example.
which was:I have been updating my website and the I Love Coaching website.
which was:I will give instructions to Claude.
which was:And it will start working on the block for the visual that I want.
which was:This sometimes takes a couple minutes to process.
which was:And so in that wait time, I will go turn to a different AI on
which was:a different monitor and document my thoughts and ideas for the fitness app.
which was:The app, the the tool never takes my priority.
which was:It lives in the space of waiting instead of checking my food my food,
which was:instead of checking my phone or doom scrolling.
which was:So it's small moves, a few minutes at a time.
which was:I'm not canceling plans, pulling meetings off my calendar or disappearing into
which was:my office for a weekend. And because I'm not forcing it or hyperfocusing on it,
which was:I'm not burning out on it at all.
which was:It's a true side quest, y'all.
which was:And it's not allowed to take over the main quest.
which was:So I want you to,
which was:if you've gotten to step five,
which was:give your idea a very small budget.
which was:Budget doesn't mean money or doesn't have to mean it.
which was:It could be an hour on a Saturday morning,
which was:10 minutes while the file uploads.
which was:Make whatever you're gonna give it small on purpose,
which was:and then set finish line. Done doesn't mean perfect.
which was:Done doesn't mean polished. Done means one real person could
which was:use it and tell you what worked on it.
which was:At work, that could be a one-page handoff that sh is a shared doc.
which was:That helps two teams talk to each other better.
which was:Ugly is fine. If it helps,
which was:then it can earn more of your time and your focus.
which was:If it doesn't, then you lost something so small and you kept the rest of your week.
which was:So that is all five steps of the thing.
which was:Let's let's go back. If you stall the check one,
which was:you probably are trying to build off of a feeling.
which was:not an actual gap and you need to get more specific.
which was:If you stalled out at check two,
which was:you might be avoiding things. And I'm gonna tell you right now,
which was:go do the hard thing first and then come back.
which was:If you stalled out at check three,
which was:then I'm happy for you. You don't have to build it because somebody else already
which was:did and you can just go fill in the little bits that are missing for you.
which was:If you stalled out at check four and you want the result but not the work for it,
which was:go hand it off to somebody else and be proud of knowing the difference between
which was:the two for yourself. But if you made it to all five,
which was:the crew has spoken, you did your homework,
which was:and now you get to give the order.
which was:Make it so. So say it out loud.
which was:Do it with a slightly British accent if you can,
which was:maybe a cup of Earl Grey tea in your hand.
which was:Promise I'm not gonna make you do it.
which was:But
which was:I will tell you where mine is because I want you
which was:to understand that I finished the whole thing.
which was:I have no idea if this tool is gonna work.
which was:It is not finished. I have no idea if it'll be any good.
which was:That's okay. I started with my checks.
which was:I got to five, and I get to find out inexpensively in the in-between space.
which was:What I do know is that I stopped waiting though.
which was:And that feels so different from where I was with this idea a few weeks ago.
which was:The old version of me would have kept trying to fit in a plan built
which was:for somebody else. Or I would have collected opinions and never stopped.
which was:I would have kept saying, ~ gosh,
which was:I wish somebody would make this.
which was:Turns out there is somebody available to do that.
which was:Now, if you were driving while you were listening to this episode,
which was:let me give you the recap really fast.
which was:And and please just understand,
which was:internalize these these steps because it really will change the way that
which was:you view the necessity of building if you're somebody who naturally desires
which was:to do it so much like me, especially if you get really excited about an idea.
which was:So here's the recap. Check one,
which was:say it in a sentence, it's your captain's log.
which was:Check two, make sure it's not a dodge or an avoidance.
which was:That's your holodeck. Check three.
which was:Look for 30 minutes and try to use what exists.
which was:That's scanning the sector. Check four is make sure you want to do the work,
which was:not just get the result, which is the captain's chair.
which was:And check five is build the ugly version in the gaps and get feedback from
which was:one real person, which is engage.
which was:Then you get to make it so. Now,
which was:I have two things that I would love for you to do here.
which was:First, next time an idea hits,
which was:run through that again. It takes just a few minutes in your head or on a napkin.
which was:If you want the visual of it, it'll be in the show notes with the plain names
which was:and the Star Trek references for my visual learners who may
which was:not speak preteen magazine or federation space lingo.
which was:Secondly, I would love for you to send me your sentence from check one.
which was:Whatever you are wishing existed.
which was:You can message me at the Jess Webber,
which was:on any platform. And I would love to hear what you're working on building right now,
which was:whether it's a main quest or a side quest.
which was:And if one of those ideas keeps hitting you at 3 a.m.
which was:and you need to hit the brakes and audit before you build anything,
which was:my free beat guide walks you through that process.
which was:You can go grab that from the show notes or beat.bigideasmade simple
which was:dot com as well. So the last thing before I let you go.
which was:My mom had the idea for the car seat.
which was:And I am not saying these five checks would have made her rich,
which was:but I'm saying she never got to ask,
which was:should I? And you have that opportunity.
which was:The tool you keep waiting for might be yours to build,
which was:but you gotta check in with your crew first and then make it so.
which was:Remember, this show is here to connect you with the knowledge,
which was:tools, or resources you need to have your biggest impact.
which was:And I hope this episode was one more piece of that for you.
which was:Thanks for listening and thank you for being one of the first thousand people
which was:to support this podcast. You have been such a blessing to me,
which was:and I hope you have an amazing week.
which was:See you on the next episode.
