Episode 35

Stuck on the Floor (Why You Can't See the Better Option)

Published on: 5th October, 2026

Your best idea this week probably showed up in the shower, in the car, or at 3 a.m. when you were supposed to be asleep. It did not show up while you were forcing it at your desk. There is a reason for that, and it explains why smart, hard-working people keep missing the better option sitting right in front of them.

What This Episode Is Really About

You have been stuck on something for days. A decision, a problem, a piece of work that will not come together the way you pictured it. You made a list, then a better list, then a list about the list. Nothing moved.

Jess's explanation is plain. When you are pushing hard on something, every bit of your attention goes toward the pushing, and there is no room left for the answer. The answer needs space to show up.

That narrowing is what happens when you are living on the floor, her name for the bottom of Maslow's hierarchy of needs. Your focus shrinks to whatever is right in front of you, and that is your brain doing its job. The floor is not about your bank account. You can be doing well on paper and still be standing there if you are spending your days keeping every plate spinning. From the floor, you cannot see a better option, and that is not a failure. The view is just too narrow to hold more than one thing.

That matters for every decision you make. When someone makes what looks like a bad call, they often picked the best option they could see. The better one was there. They could not see it. And a filter, including the Highest-and-Best Filter from last week, needs more than one option to work. With only one option in view, you are not filtering anything. You are just saying yes.

In This Episode

  • Why your best ideas show up in the shower, in the car, and at 3 a.m. instead of at your desk
  • A phone call with someone very influential in Jess's past life about her Make Time Matter keynote, and the difference between knowledge and understanding
  • Why a bad decision is often a problem of not being able to see the better option, and what discernment means in plain language
  • Maslow's hierarchy of needs as a floor, and why your attention narrows when you live at the bottom of it
  • How room to breathe leads to more than one perspective, then discernment, then a filter made of your own rules
  • What Greg McKeown's Essentialism says about play, and why Jess reads 200 to 300 books a year, mostly fiction and fantasy
  • The curriculum wall Jess hit building the Lead Magnets Made Simple class, tied back to last week's story of rebuilding it two hours before teaching
  • Why Jess and Adam spent weeks on the I Love Coaching offer structure, and why the second version of an idea holds up better than the first
  • The floor check: three questions to run before your next big decision

The Big Idea

Most of the time you do not have a decision problem. You have a perspective problem, and it comes from where you are standing. Room to breathe gives you more than one angle. More than one angle lets you tell the difference between options. And telling the difference is how you build rules of your own for choosing. Grinding takes the room away, and without it, none of the rest happens.

Memorable Lines from This Episode

"Most of the time you do not have a decision problem, you have a perspective problem, and it comes from where your feet are planted."

"A full calendar with no room to think is just a very organized way to stand on the floor."

"Space is not the opposite of getting things done. It's what points the work in the right direction."

"The first version of an idea is usually a reaction to an emotion. The second version after you give it some space and room to breathe is the one that usually holds up a little better."

"And that's why the hardest worker in the room is often making the most reactive decisions. It's not that they're careless, it's that they don't have the space."

Resources

Your One Thing This Week

Run the floor check before your next decision that matters. Ask three questions. First, am I on the floor right now? Is most of my attention going toward keeping something from falling apart, and am I reacting or actually choosing? Second, what is my reset? Not what should it be, what is it for you. A shower, a drive, a book, a walk, the dishes, drawing, building Lego with your kid. If you do not have one, pick one this week. Third, who is my second angle? Find one person who sees this differently than you do. Notice that none of these questions ask you to solve the problem. They ask you to fix where you are standing first, because the problem usually looks different from another direction.

Connect with Jess

If this one landed, come find me at BigIdeasMadeSimple.com. That is where the newsletter lives, where everything I am building is taking shape, and where you can connect directly. One idea in your inbox every week, nothing else. And if you know someone who is working so hard they cannot see the better option sitting right in front of them, send them this one. The right idea at the right time changes everything.

Follow Jess: @thejesswebber on Instagram, YouTube, LinkedIn, and Facebook

Key Themes

  • Why best ideas show up in the shower, the car, and at 3 a.m.
  • Knowledge versus understanding
  • Discernment as seeing the difference between options
  • Maslow's hierarchy of needs as the floor
  • Room to breathe as the start of perspective
  • Play and decompression as strategy
  • A second angle from another person
  • The floor check
Transcript
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Hey there, I'm Jess Webber,, and welcome back to Big Ideas Made Simple.

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Everything on this show comes back to my one thing getting the right knowledge tools

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or resources into your hands so that the thing you're building can make

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a real impact. Today, I wanted to start with the shower.

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You heard me. You know how when you've been stuck on something for days a decision,

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a problem, a piece of work.

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That will just not come together the way that you envisioned it.

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And you've sat at your desk or made a list,

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then a better list, then a list about the list,

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and yet nothing is happening. Then you're standing in the shower,

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shampoo in your hair, thinking about something completely different

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or nothing at all. And the answer just hits you.

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It shows up. Or you're driving and somewhere between the second stoplight

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and the on ramp.

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it just like falls into place and everything makes sense in your life.

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Or my favorite, the one that happens to me the most frequently,

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at 3 a.m. when you're supposed to be asleep,

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you wake up like you've been hit with a bolt of lightning and your brain just hands

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you the exact idea that you would have paid a lot of money for to have a 2 p.m.

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I guarantee that everybody who listens to this episode or that you share

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it with has something like this happen to them regularly.

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And so I wanted to talk about why the good thinking shows

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up when you're washing your hair or driving your car or dreaming,

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and not when you're sitting at your desk in a time block ready to work hard.

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Now, I'm not a neuroscientist,

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even though I do have a master's in brain-based education.

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And so I wanted to speak to this as plainly as I could from watching it happen

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in my own world and that of others.

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But what I'm seeing is that when you are pushing hard on something,

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every bit of your attention is going towards the act of pushing.

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And so there's no room left for anything else.

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Including the answer that you're searching for.

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The answer needs space to be able to show up.

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And that's what today's episode is about.

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I wanted to talk about what it feels like when you are stuck on the floor

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and you can't see a better option.

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So, like I said,

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this idea, I've been sitting with it for probably a week,

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but it's come up in conversations a lot over the last.

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month or so and I figured it was time to make an episode about it.

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I had a call a few weeks back with somebody who was very influential in

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one of my past lives and past industries.

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And he was asking me a lot of questions about my Make Time Matter keynote.

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And one of his questions was why does this feel so revolutionary to the audiences?

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Like why do you feel like you have to give this keynote when it seems so

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Common sense. And as we were talking about it,

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he said something that I haven't forgotten.

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He he said that he's seeing how much of a difference there

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is between having knowledge and having understanding on things.

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And he's exactly right.

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You can know something and still not understand it or implement it.

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You can have all the information in the world and not be able to use any of it.

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And, you know, we were laughing about the idea that.

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Common sense doesn't feel common,

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but I told him why I believe that's the case.

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And it takes me back to that education degree and Maslow's hierarchy of needs,

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which is something I reference way too frequently inside I Love Coaching,

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but it makes sense to me. When people are at the bottom of his pyramid,

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they are trying to fulfill their base needs.

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They don't have the ability to look up and think bigger.

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They don't have aspirations of growth or personal development.

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They are literally trying to make ends meet,

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put food on the table, that kind of thing.

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So it's not that they're lacking common sense or information or even intelligence.

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They're lacking capacity. They're lacking room.

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And I think this really matters for today because it's related

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to every every conversation that we have to make.

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When someone makes what looks like a really bad call,

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we will call it a bad decision.

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But a lot of times, if you go back and look at it,

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they picked the best option that they could see in the moment.

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There was a better option sitting there,

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but they literally could not view it,

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could not visualize it. And so if you look at that,

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you can see that it's not really a decision problem.

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It's a problem of being able to filter or tell things apart.

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The fancy word for this is discernment,

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and I'll use it probably in this episode a couple of times,

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but all it means is being able to see the difference between one thing

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and another and then making the best decision between those options.

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And so last week we talked about the highest and best filter,

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which is the question of what this person most needs from you right now.

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And then letting everything else kind of fall away.

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And that filter is a really solid tool.

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It comes with a requirement, though,

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that I didn't think about saying out loud on last week's episode.

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So to run a filter, you have to be able to see more than one option.

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You have to hold a couple of things up next to each other and tell which

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one is better for you. If you have blinders on or

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Are stuck and you can only see one thing,

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then there's nothing to filter,

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and you're just saying yes. Being able to see more than one thing is

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not the same for every human. And it's not about your intelligence level.

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I mean, I've watched brilliant people miss the obvious thing for months.

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I missed the obvious thing for years at times.

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But

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In hindsight, it's literally about where you're standing when you look.

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Like I said, I wanted to talk about Maslow's hierarchy of needs because it's such

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a visual tool that explains so much for me.

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he's got a pyramid, there's five levels on it.

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The basic bottom one is food, water,

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shelter, safety. Then it goes up to like belonging socially.

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And then confidence and respect.

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And then at the top is like your growth,

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development, and self-actualization or purpose.

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So you can hear simple, basic at the bottom to that growth professional development,

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self-awareness thing at the top.

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And literally inside I Love Coaching,

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we did a seven-part series on this.

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And I drew it as a mountain because when you're a coach,

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you're trying to help your clients climb a mountain that you've already climbed.

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And I'll link it in the show notes,

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but you can go listen to that series if you want,

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go see my visual on it. ~ it's all at I lovecoachingco.com slash maslow.

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But the key here is that I'm thinking of that pyramid today,

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that triangle, that whatever that I jokingly say I'm gonna get a tattoo of,

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as the the space in which we have to live and

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use our abilities to discern.

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And if you are on the bottom level,

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if you are at the bottom of the pyramid,

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the bottom of the mountain, you're on the floor.

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I don't care what visual it is,

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it's the floor. And that's where you're standing on,

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or if you don't even have the capacity,

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you're maybe laying on. And that's what gets left out.

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The floor, isn't just where your needs are met,

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but it's also where your attention is.

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When you're working hard to keep.

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the basic things handled in your life and for those around you too,

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potentially, your focus is very narrow.

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It's in that one level. And that's normal.

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Your brain is doing its job. It's narrowing it down to what's right in front

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of you the most immediate needs.

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And basics don't have to be literal.

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I mean it could be rent or groceries,

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but it also means keeping all of the plates spinning for

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the humans you're responsible for.

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Keeping up

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With the people in a group or a team.

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I mean, even just keeping your head above water.

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So you could be doing really well on paper,

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but still be living on the floor.

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And if you're grinding through daily survival,

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like tasks of work or tasks of life,

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then you're probably not having a lot of leftover room and your brain

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is sitting on that floor. Bank account numbers are not what I'm talking about here.

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When your focus is stuck in that low-level space,

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then of course you can't see above.

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You can't see better options. And it's not that you're failing.

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You are not failing. It's just that your view is so narrow.

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When someone gets the room to breathe,

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they get to go up a level, or if you even want to think of it as a ladder,

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a rung.

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You start to give yourself more space,

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which then allows you to see different perspectives.

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You can start to look at the same problem from multiple angles.

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And when you have the ability to look at something from different perspectives,

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you suddenly have the ability to filter.

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You can discern which one looks good and which one doesn't.

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And you can build your own rules for how you're going to choose.

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I mean, truly, that's what a filter is.

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It's the set of rules you make for yourself based on what you've learned

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and what matters to you. So when you're grinding,

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it takes away that space, that room for perspective.

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And without without it, nothing else can happen.

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There's no second side. There's no telling things apart.

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There's no looking at more than one thing.

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So your rules don't matter. You end up just reacting to whatever's right

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in front of you.

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And that's why the hardest worker in the room is often making

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the most reactive decisions. It's not that they're careless,

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it's that they don't have the space.

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So let's go back to showers, because hopefully this makes a little more sense now.

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When you are washing your hair or driving or doing dishes,

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your hands know what to do. It's automatic.

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It takes little to no attention and little to no brain space.

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But that little tiny bit of occupied attention gives the pushing part

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of your brain something to do.

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And so it lets go of the big thing and allows you freedom to think,

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to see another angle. And so your brain finally actually gets enough of

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a break to have the ability to do something different than what

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you were forcing focus on earlier.

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And let's face it, at 3 a.m., nobody's asking for anything,

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or they better not be. That pushing part completely clocked out,

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and the rest of your brain gets the ability to do what it needs to do.

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So that's the thing that most people miss.

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Those moments are not random. They're what happens when you accidentally create

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the conditions. The problem is that people only create those conditions by accident.

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If your best thinking only happens when you're not actually thinking,

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whether it's the shower or the car or 3 a.m.,

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then right now you're depending on a system of luck.

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You're not being intentional. And I know I'm not the first person who's thought

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of this. A lot of these ideas came from my reread of Greg McCown's book,

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Essentialism.

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And it's about how you tell the vital fuel thing,

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the vital few things from the trivial many.

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And so while I was reading this week,

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the chapter on play stood out.

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And it's backing up everything that I just said.

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When you're in focus mode or productivity mode,

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your executive function is operating at its max,

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its peak.

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And you're using everything you have just to push.

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And I'm gonna tell you right now that your best stuff does not come when

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you are pushing. It comes when you're releasing tension and letting

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go just a little. I know that I personally have found a great way that I

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can do this for myself is through reading.

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I am a elder millennial, so I'm the product of,

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you know, the Harry Potter, Twilight,

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all the shenanigans series, but I still,

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I've never stopped reading, which I'm grateful for.

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So somewhere between the two and 300 books I read in a a year,

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I would guess at least 80% of those are in the fiction or even fantasy realm.

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And people are like, my gosh, you read so much.

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And you know, how do you do that and do you retain it?

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And I get all kinds of questions.

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But the reason that I love to read is that those books let my brain decompress.

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They're the shower space, the drive space,

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the sleep space, but intentionally and on purpose.

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And I am so convinced that that's a big part of why my thinking works

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the way it does when I sit down to actually do work.

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Because I've given

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The freedom to play, the freedom to have creativity,

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much more so than I did back in the days when I would sit there and try

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to grind it out and then exhaust myself,

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and then I would keep trying to grind later on because I hadn't hit the deadline,

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and I just ended up burned out instead.

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And so, again, those those ideas on the freedom of play and the power

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of play to create discernment.

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That all comes from McCown, but what I'm I I keep dwelling on is the fact that

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I keep seeing this show up in the worlds that I work in and the people that

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I work with. Being able to tell good from bad is not just the skill that

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you have to learn, but it's also dependent completely on where your head

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is when you're trying to exercise and use that skill.

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Let's take this back to an example I've already given on the show.

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But I when I was building my lead magnets made simple class,

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you know, the the first time through I hit a wall writing the curriculum.

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I considered it a minimum viable build.

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And then I sat with it for a while.

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And I told this story, like I said on the previous episode,

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of actually changing everything less than two hours before because

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I gave myself the space to think about it,

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consider it, and look at it from a different angle.

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And I bet you've done something similar if you think about your history

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or your past.

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As long as you've given yourself permission to take space and not just stuck with

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your nose to the grindstone 24-7 for the entirety of your life.

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So

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A lot of times when you're building something or creating something,

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you know what you need to do next.

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You can feel it, but you can't make it happen.

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And that's why I think so many people end up grinding or sitting

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and staring at their desk longer or rewriting the same thing four times.

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But yet most of the time when you push harder,

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it makes everything that you've built less valuable,

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lower quality, stiffer even.

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What worked for me in building that class was the opposite.

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I stopped forcing it, I set it aside,

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I went and worked on other things,

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let my brain wander, and then came back.

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When I came back, I could see it in a different way.

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It wasn't that I suddenly read a bunch of books or did a bunch of research.

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I didn't get smarter or gain more information.

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I just wasn't standing on the floor anymore trying to create,

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and I had given myself the space and freedom.

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Sometimes resets are not tasks.

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Sometimes they're a conversation with a person and they ask a question.

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Sometimes it's an idea from some other form of medium.

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It's okay to know that you can get perspectives outside of your own brain.

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And use them to strategically discern the next step for yourself.

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And so all of this is not about just like getting unstuck specifically

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on curriculum, and that's not what the last episode was about either.

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But it shows up all the time for me.

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I mean, I've been working on the structure of the offer with Adam that

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I love coaching has, and we've been talking through options for weeks.

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And, you know, I'm sure that Adam he,

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I mean, he hasn't said this, but I I would bet that this is probably driving

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him crazy because he's such a fast thinking,

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quick start human. But we needed space to talk through it.

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We needed space to consider the elements.

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We needed space.

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Because the first version of an idea is usually a reaction to an emotion.

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The second version after you give it some space and room to breathe is

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the one that usually holds up a little better.

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And now because we took that time and space and didn't just react.

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I get to enact a really strategic plan that actually feels good.

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So it's the same thing as the curriculum,

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just bigger. Different people,

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different businesses, but all of them real with real stakes.

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And if I had forced a decision in either one and picked the first thing,

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then I wouldn't have gotten to where I am now.

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That's what I want you to hear from this.

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The floor.

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tends to make the first thing look the best.

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And it's not usually the case.

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I, of course, have been considering how can you,

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the listener, do a floor check to make sure that you yourself

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are not always saying yes to the only option that's in front of you.

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Here's the the quick tool and it just is a couple of questions that take

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a few minutes to think through.

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Question one is this. Am I on the floor right now?

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And be honest with yourself. Is most of my attention going towards keeping something

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from falling apart? Am I reacting or do I have the freedom of choice?

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And if you are,

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then you know the decision in front of you is being made for you,

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not by you. The second question is:

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what is my reset? Not

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What should it be? But what is it for you?

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It could be a shower, it could be a drive,

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it could be a book or a walk or the dishes or drawing,

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building Lego with your kid. I don't care.

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For me, I told you it's it's books.

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You need something that gives that pushing part of your brain a break.

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If you don't have one, go find it.

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Go pick one.

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Cause you need to use this as a tool to get the things done that you want

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to get done. Thirdly, I need you to figure out what is your second angle.

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And I would challenge you to find a who.

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So who could you talk to that sees things differently than you?

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I think a lot of people skip this one,

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especially when they're quick start,

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fast thinkers, because they just want to get it done.

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When they have the vision, they go do the thing.

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But perspective.

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from one good conversation can change the trajectory of what you might have built

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in a silo by yourself over weeks.

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That's it. That's the reset. I need you to go ask the questions.

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Where are you standing? Where are you gonna let go?

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Where's your reset? And who's gonna help give you another perspective?

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Notice what those questions don't do.

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I'm not telling you to go solve the problem.

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I'm asking you to fix your perspective because the problem usually looks different

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when you look at it from a different direction.

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And some of you are probably thinking,

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this sounds really nice, but I don't have time for this,

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or I already do that and I'm still stuck.

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And I hear you, but I would guarantee that the grinding that you

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are currently doing is costing you.

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If you are on a floor,

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You are putting your best effort into the narrowest thinking.

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And that is the most expensive way to work.

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Space is not the opposite of getting things done.

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It's what points the work in the right direction.

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And if you have a fast, busy, overloaded,

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overwhelmed brain like most of you probably do,

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it's not a lack of discipline.

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You may have plenty of it. That's what got you there in the first place.

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What you need is a way to stop holding on and gripping tightly to that

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one angle that you've been stuck on for I don't know how long.

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Please, go protect your space before you protect your schedule.

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A full calendar with no room to think is just a very organized way to stand

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on the floor. Most of the time you do not have a decision problem,

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you have a perspective problem,

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and it comes from where your feet are planted.

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Get off the floor, take the shower,

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take the drive, read the book,

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call the person. Give your brain the opportunity to see something differently.

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And then go make the choice. From the perspective of options,

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the choice is not hidden. Give the part of your brain that sees differently

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a turn to work and then choose.

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From there, the better option isn't hidden.

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It was it was truly there the whole time.

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You just couldn't see it from your original perspective.

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As always, if this episode landed for you,

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I would love to hear about it.

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Connect with me on all the socials at the Jess Webber,,

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double S Double B, and tell me where your best ideas show up for you.

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I would love to hear from you.

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And if you want the next simple step,

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my beat guide.

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on how to how to leverage your time and take that pause can

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be found at beat.bigideasmade simple dot com.

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Thanks so much for listening and I'll see you next week.

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About the Podcast

Big Ideas Made Simple
Clarity and decision-making for fast-thinking entrepreneurs
Big Ideas Made Simple is for fast thinkers who are tired of hiding behind hustle and perfection.

Hosted by Jess Webber, this show challenges socially acceptable habits like busyness, over-refining, and endless optimization—and replaces them with clear frameworks that create traction.

This is not a productivity podcast. It’s a decision-making podcast.

If you generate ideas easily but struggle to commit, contain, or ship them, this show will help you turn intelligence into visible impact.